Google has released version 18 of its Ads API, bringing new tools and features aimed at enhancing campaign optimization and performance tracking for developers.
Key updates include:Optimized Budget Suggestions: A new GenerateRecommendations feature for Performance Max and Search campaigns.
Performance Max Insights: A new report for querying placement-specific data in Performance Max campaigns.
Flexible Search Settings: Enhanced search settings replace older summary options for more customization.
Enhanced Segmentation: New segmentation options for hotel and search campaign reports by specific destinations.
Travel Feed Support: New click and asset types specifically for Search Ads.
Partnership Ads: A feature to link Google Ads accounts to creator videos via DataLinkService.CreateDataLink.
Content Performance Metrics: A new content_criterion_view for Display, Demand Gen, and Video campaigns.
These updates provide advertisers with more granular control and insights, with a focus on improving performance tracking and cross-platform integration.
Updated client libraries and code examples for version 18 will be available next week, and developers will need to upgrade to access these new features.
