Throughout January 2025, various privacy law provisions will take effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire, namely the Iowa Consumer Data Protection Act, Delaware Personal Data Privacy Act, New Jersey Comprehensive Data Privacy Act, Nebraska Data Privacy Law, and New Hampshire Senate Bill 255.
Google will be supplementing the existing Google Ads Data Processing Terms and Google Ads Controller-Controller Data Protection Terms.
No additional action is required to accept these terms if you have already agreed to the online data protection terms.
For U.S. state privacy laws, Google continues to provide a range of tools for publishers to manage product behavior.
Publishers can review relevant controls in our help center. If you are using Restricted Data Processing (RDP) at the account level, this account-level setting will additionally apply in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire on or after November 15th, 2024.
If you have traffic in these states, you may see an increase in Restricted Data Processing traffic.
