Author name: Adriaan

Anthony Higman discovered that ChatGPT Ads is now pre-opting advertisers into Text Customization.

OpenAI’s ad business hits $1 billion annualized revenue run rate

Google is expanding ad placements within AI Mode, with Shopping carousel ads now appearing inline within AI-generated responses. Google is also testing single-product ad units inline, along with additional ads at the bottom of AI Mode results. The change gives advertisers more opportunities to appear directly within AI-powered search experiences and signals Google’s continued push

Google Merchant Center has enhanced its Popular products report, improving both coverage and insights to provide a more accurate and comprehensive view of product performance. The changes, introduced in late June 2026, may affect which products and brands appear as popular and could increase reported coverage, rankings, and performance across regions. Popular products data is

Google Ads has renamed its payment settings: Automatic payments are now “Postpay,” while Manual payments are now “Prepay.” The new terminology is appearing across billing screens and roughly 60 related help pages. Postpay means advertisers accrue costs before being charged, while Prepay means funds are added before ads run. Importantly, the change is terminology only—there

Google Ads has expanded Lookalike segments to Video campaigns, after previously limiting them to Demand Gen campaigns. Advertisers can now use existing audience data to reach new users with similar characteristics through Video campaigns. For stronger audience quality, Google recommends using a seed list of at least 1,000 active users and incorporating value-based data when