OpenAI is expanding ChatGPT ads by introducing new ways for businesses to buy and manage campaigns while maintaining user privacy and separation from core responses.
Advertisers can now access ads through partners or a new beta self-serve Ads Manager, making it easier for companies of all sizes to participate.
The platform now supports both CPM (impressions) and CPC (cost-per-click) bidding, allowing advertisers to better align spending with user actions.
OpenAI has also added measurement tools like pixel tracking and a Conversions API, giving aggregated insights into performance without exposing individual user data.
Overall, these updates mark a shift toward a more scalable, accessible ad platform, with plans to expand features and capabilities over time.
