Author name: Adriaan

Google Tag Gateway for Advertisers is now out of beta on Akamai and Fastly. The beta labels have been removed from Google’s setup documentation, giving advertisers more stable options alongside Cloudflare. A small update, but a meaningful one for first-party measurement. Thanks for sharing Hana Kobzová.

Credit to Conor Crummey for spotting Google Ads’ new conversational campaign creation feature. Give Google a URL + your goals, and AI can build the campaign for you. Big step toward AI-first campaign management but I’d still review everything before launch. Shared by Thomas Eccel.

Arpan Banerjee discovered that Google is now showing extra number of sitelinks as +2

Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand product feeds, rather than Google Shopping or scraped product pages. That matters because feed-based results may show only the retailer supplying the feed, rather than

Arpan Banerjee discovered that Google is showing top audience in hyperlink for videos

Arpan Banerjee discovered that Google is now testing prefill for demand gen campaigns!

YouTube Creator Partnerships now includes Reach metrics in the Analytics tab, including estimated unique viewers and co-viewers across devices. Unique reach is available for up to 92 days and can be segmented by week or month. Credits to Hana Kobzová for spotting the update.

Google has quietly tightened the rules for YouTube bumper ads.Bumper ads are now officially defined as 5 to 6 seconds long — replacing the previous guidance of simply “6 seconds or shorter.” That may sound like a small wording change, but it matters for creative teams running ultra-short video. What changed: • Bumper ads must

Google Ads launched Automated promotions, a new account-level automated asset that scans landing pages for active offers and automatically creates promotion assets for eligible Search and Performance Max campaigns. The feature can help drive online sales and store visits when location assets are attached. It will not run on campaigns that already use manual promotion

Google Business Agent can now be enabled directly from Shopify through the Google & YouTube app. The AI-powered shopping assistant appears in Google Search and lets shoppers ask questions about a brand and its products. Shopify merchants can now set it up through the Google & YouTube app, which automatically imports their logo, brand colors,