Google Ads News
Local Inventory
Retail brands with both online and brick-and-mortar presence can now align local inventory ads with geo-targeted promotions.
By connecting product availability to a shopper’s location, this approach closes the loop between digital discovery and in-store buying.
The impact: more seamless omnichannel experiences, higher store traffic, and improved conversion across channels.
Thanks for spotting Hana Kobzová & Blanca Ester López.
Ads area
Google Ads is now displaying a new notification that clarifies how to target urban and rural areas in India within location settings for Performance Max campaigns.
Thanks for spotting Hana Kobzová.
Deprecated: Ads Location Extension fields
The following location extension fields in Google Ads and Search Ads 360 are deprecated and will stop serving data on May 4, 2026:
Affiliate location address line 1
Affiliate location address line 2
Affiliate location business name
Affiliate location city Affiliate location country code
Affiliate location phone number
Affiliate location postal code
Affiliate location province
Store location address line 1
Store location address line 2
Store location business name
Store location city
Store location country code
Store location phone number
Store location postal code
Store location province
Reports that use these fields will return errors after this date. To avoid disruption, update your reports and data sources to use the corresponding Asset location fields:
Asset location address line 1
Asset location address line 2
Asset location business name
Asset location city
Asset location country code
Asset location phone number
Asset location postal code
Asset location province
Google Ads Product Reporting Changes (Effective June 15, 2026)
Unified reporting across all networks: Product reporting in the Google Ads API will now include data from all Performance Max networks, giving a more complete view.
Expanded metrics: Cost and conversion data will be available for products in Video, Demand Gen, and App campaigns, not just Shopping and Performance Max.
Consistent reporting structure: All campaigns using Google Merchant Center will return results through a unified shopping_performance_view, making reporting more standardized.
Greater transparency for Performance Max: All networks within Performance Max campaigns will be included in reporting, which may cause a one-time increase in reported metrics.
No historical backfill: These enhancements apply only from June 15, 2026 onward; earlier data will not include the new metrics or expanded coverage.
Bottom line: Reporting becomes more comprehensive, consistent, and transparent but only for data going forward.
Policy update
Starting May 2026, Google will allow all advertisers to apply for the following certifications in their Google Ads account:
Cryptocurrency exchanges and software wallets
Cryptocurrency hardware wallets
Cryptocurrency coin trust
Complex speculative financial products.
GA4 Update
Google Analytics has introduced Task Assistant, a feature that provides personalized recommendations to improve your setup and data collection.
Accessible from the left navigation menu, it organizes tasks into categories like account connections, reporting enhancements, and data issue fixes.
You can track progress by marking tasks complete or skipping irrelevant ones, and return anytime for additional guidance.
New AI MAX UPDATES
Shopping gets smarter
AI Max is coming to Shopping campaigns, using your feed to match real intent (not just keywords) and even serve text ads when it performs better. Easy opt-in, incremental reach.
Disclaimers without trade-offs
Text disclaimers will now show automatically in Search ads—even with Final URL Expansion → Compliance + performance, no more compromises.
AI Brief = actual controlYou can now guide AI in your own words: messaging, targeting, and matching.
Plus: previews before launch so you can refine before going live.
New Merchant Center update
Emmanuel Flossie just shared that Google has launched a New Minimum Order Value requirements for Google Shopping as of 30th September. Learn more here.
Sunset
Arpan Banerjee just sent me that Google posted that the v20 API will sunset on June 10, 2026!
Big shift in digital advertising
OpenAI is opening up ChatGPT ads to more advertisers, and it’s happening fast.
Here’s what matters:
• Access is expanding via a new advertiser portal (no longer just enterprise-only)
• Minimum spend dropped from ~$200K+ to ~$50K
• Likely shift from CPM → CPC/CPA models
• Early traction is strongest in travel, high-AOV ecommerce, and education
For more information check this link.
Albertsons Media Collective
Albertsons Media Collective is bringing retail signals to YouTube with Google’s Commerce Media Suite
With Google and YouTube present in 82% of discovery journeys, this partnership helps brands reach high-intent Albertsons Companies shoppers across YouTube and premium inventory in Display & Video 360 with SKU-level sales measurement.
By unifying brand and shopper marketing, brands like Keurig Dr Pepper can optimize performance with greater accountability and drive ROI across the full shopper journey.
AI Label
Barry Schwartz & Brodie Clark discovered that Google is testing with an AI label right above search ads!
Results section
New the results section in the recommendations!
Preview promotions
You can now preview promotions in Merchant Center!
Preview negative keywords
Menachem Ani Ⓜ️ discovered that you can now preview your negative keywords!
Conversion change
Saw this insight from Natasha Kaurra, and it highlights a major shift happening inside Google Ads.
Google is now introducing the ability to “connect a data source” directly to your Google tag and this is bigger than it seems.We’re moving beyond basic conversion tracking (form fills, calls) toward deeper first-party data integration , think BigQuery-level insights feeding campaign optimization.
What this means:
• Most accounts still optimize on shallow signals
• Google is pushing toward richer data:
– Customer behavior
– Revenue quality
– Full lifecycle tracking
The gap is widening.Accounts feeding enriched, post-lead data will train the algorithm better. Those relying on basic conversions risk declining efficiency over time.
Brand lift study
Thomas Eccel discovered this new metric for brand lift study’s called association.
Decimals
Sachin Patel discovered that Google is testing with decimals in Shopping!
Exclude Display network and Search Partners in PMAX
Riley Slater just found out this Partners Alpha! I saw it live in one Dutch account, but now this alpha also shows up in this account. This is really BIG.
Big Update for Advertisers Using Google Ads
Google Ads has announced an important change to its data retention policy, effective June 1, 2026.
What’s changing?
• Granular data (hourly, daily, weekly) will now only be available for the most recent 3 months
• Higher-level data (monthly, quarterly, yearly) will remain accessible for up to 11 years
Why this matters: If you rely on detailed historical data for reporting, attribution, or optimization, this change could significantly impact your analysis and strategy.
Action to consider: While no immediate action is required, it’s highly recommended to export any critical granular historical data before June 1, 2026.
This is a good moment to:
• Revisit your reporting processes
• Strengthen data warehousing strategies
Thanks for sharing Arpan Banerjee
Pmax placements
Google Pmax Update Lets Advertisers Exclude Irrelevant Placements Directly. Thanks for sharing Aleksejus Podpruginas .