Most product titles don’t fail because of the product.
They fail because no one can find them.
Here’s the difference:
❌ Bad Title
“Running Shoes”
→ Too generic, no visibility, no clicks
⚠️ Better Title
“Men’s Running Shoes – Lightweight Trainers”
→ More descriptive, but still broad
✅ Best Title
“Nike Air Zoom Pegasus 40 Men’s Running Shoes – Lightweight, Breathable, Size 10”
→ Specific, searchable, built for intent
That’s the game.
Not creativity.
Not branding.
👉 Clarity + search intent.
The best product titles:
• Start with brand + product type
• Include key attributes (size, color, material)
• Match how people actually search
• Remove fluff and vague words
Because if your product doesn’t show up…
…it doesn’t sell.
Quick test:
If someone searched for your product,
would your title exactly match what they typed?
Or would it get lost?
