Google Ads has announced an important change to its data retention policy, effective June 1, 2026.
What’s changing?
• Granular data (hourly, daily, weekly) will now only be available for the most recent 3 months
• Higher-level data (monthly, quarterly, yearly) will remain accessible for up to 11 years
Why this matters:
If you rely on detailed historical data for reporting, attribution, or optimization, this change could significantly impact your analysis and strategy.
Action to consider:
While no immediate action is required, it’s highly recommended to export any critical granular historical data before June 1, 2026.
This is a good moment to:
• Revisit your reporting processes
• Strengthen data warehousing strategies
• Ensure long-term insights aren’t lost
Thanks for sharing Arpan Banerjee
