It's a beta. Until now you could set the adjustment for a campaign type or a specific campaign.
Pick any ad group in an App campaign and enter a conversion rate adjustment based on what you expect. Say you expect conversion rates to rise by 50% during a 3-day sale: you can add up to +50%, which helps your bids during peak seasons.
Watch out: this only covers conversion rate adjustments. Budget seasonal adjustments are not possible.
Spotted by Thomas Eccel.
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