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Google’s build-to-order (BTO) vehicle ads are now serving on a limited share of…

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Key details:

Limited availability: Ads currently serve on only a small percentage of traffic in these markets.

Other regions: Advertisers can upload BTO ads, but they will not serve until the format becomes available locally.

Updated landing requirements: Ads must link to the vehicle configurator step matching the attributes submitted in the data source, rather than the initial step.

For advertisers, this opens up limited opportunities to promote customizable vehicles while bringing shoppers directly to the configuration shown in the ad.

Thanks for sharing Hana Kobzová

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