Google Ads News

October 2026

67 updates from October 2026, newest first.

Thursday

8 October 2026
Policy

Google Updates Alcohol Ad Policy

Google has updated its alcohol advertising policy to allow 0% alcohol beverages in India, Indonesia, and Egypt, subject to certification. The policy now also covers low-ABV drinks below 0.5% and…

Thanks for sharing Hana Kobzová

Shopping

Google Updates Merchant Center Automation

Google has updated its Merchant Center automation guidance for products with frequently changing prices or availability. Products that change more than once per day may now be disapproved instead of…

Demand Gen & YouTube

Google Expands Conversion Lift Access

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and…

Thanks for sharing Hana Kobzová

AI Max

Google Tests Direct Offer Asset

Google is testing a Direct offer asset in Google Ads that lets advertisers show personalized promotions directly in AI Mode. Advertisers can set incentives, promo codes, dates, terms, and claim…

Thanks for sharing Hana Kobzová & Christian Cabrera

Reporting

Google Ads Tests New Billing Menu

Google Ads appears to be testing a new Billing menu with more links and a reorganized layout for Billing Reports, Transactions, Payment Methods, and Account Budgets. Interestingly, Summary and Billing…

AI Max

More Visibility Into AI Max

Google Ads is rolling out new AI Max-related reporting columns, including Locations of interest, Optimized targeting, and Brand inclusions. These additions should give advertisers more visibility into how AI Max…

Thanks for sharing VIVEK GUPTA

Google Tests Branded Call Assets

Google Ads is testing displaying the advertiser's name within the click to call phone number call asset on the sponsored listings. Thanks for sharing Barry Schwartz & Khushal Bherwani.

Shopping

Merchant Center UCP Rolls Out

Hana Kobzová discovered that the Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants new capabilities.

Wednesday

7 October 2026
Local

Google Posts Reporting

Google Posts Reporting is now live inside your Google Business Profile dashboard!

Seen something new in your account?

Send me the screenshot