October 2026

Conversion Value Loss

Harri Cullen discovered that he can now see the loss in conversions value when he excluded keywords!

New Ad Formats coming

Thomas Eccel Discovered that ChatGPT Ads is now showing bigger pictures in Ads!

Profit-Based Target ROAS

Arpan Banerjee discovered that Google Ads now calculates your Target ROAS from profit margin!

Double About Us Button

Google is testing with a double About Us button, found by Khushal Bherwani.

Learning Period Guidance Updates

Google has removed the reference to 50 conversions required from its documentation on learning periods for bid strategies. The updated help page now only states that the calibration typically takes…

Thanks for sharing Hana Kobzová

Google Ads Simplifies New Account Creation

Google Ads manager accounts can now create new accounts without the necessity of setting up a campaign immediately. This change is available to accounts that have spent more than $1,000…

Thanks for sharing Hana Kobzová