October 2026

New Sitelink Design

Google tests new sitelink design for ads on desktop. Thanks for sharing Sachin Patel.

Google AI Mode Shows More Ads

Google AI Mode now showing three ads at the bottom instead of two.

Thanks for sharing Sachin Patel

URLs in AI Mode

Google tests showing website names or URLs in AI Mode ads. Thanks for sharing Sachin Patel.

New Ad Design in AI Mode

Google tests blue titles for ads at the bottom of AI Mode. Thanks for sharing Sachin Patel.

Ad Icons

Google is testing a larger three-dot menu icon on ads in the SERP. Sachin Patel spotted this while scrolling through the results. It could be a test or it could…

New AI Mode Ads

Google is testing a new ad design in AI Mode, changing how ads appear at the bottom of AI-generated responses. Key updates: New design: Ads now feature a white background…

Thanks for sharing Sachin Patel

Google Launches SDF v11

Google has launched Structured Data Files (SDF) v11 for Display & Video 360 (DV360), introducing new features for large-scale campaign management. Key updates: Expanded audience targeting: Broader support for including…

New Video Reach Bidding

As of 10 October 2026, Google Ads offers automated bidding for Video Reach campaigns in beta, allowing advertisers to optimize bids and spend their full budget without setting a manual…

Thanks for sharing Hana Kobzová

Google Ads Doubles Watch Time

As of 10 October 2026, Google Ads requires 10 seconds of video watch time instead of 5 to count as an engagement, potentially lowering reported engagement rates.

Thanks for sharing Hana Kobzová

Update to the Gambling and games policy Colombia

From 21 October 2026, Google Ads will allow online lottery ads in Colombia for operators authorized by the CNJSA.

ROAS Doesn’t Equal Profit

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren't the same across products. Take four…

GTM Now Initializes Automatically

Google Tag Manager update (October 8, 2026): GTM containers now initialize automatically, and gtag('config') commands appear as gtag.config events in the dataLayer. This may trigger tags unexpectedly, so review wildcard…