October 2026

Overlay on videos

Google Ads is introducing a new “Overlay on videos” feature for Demand Gen campaigns. This allows Google to automatically add text from your ad assets on top of videos. The…

Thanks for sharing Hana Kobzová & Gert Jan van Egmond

AI-Gen Asset Studio

Google Ads introduces AI Asset Studio, powered by Gemini, enabling advertisers to automatically generate text, images, and videos based on campaign goals, target audiences, and brand guidelines.

Thanks for sharing Thomas Eccel

Google Spam Update Complete

Google September 2026 spam update done rolling out.

YouTube Allows Gambling Masthead Ads

On October 21, YouTube’s ad requirements will be updated to permit Masthead advertisements for online gambling who are certified under our Gambling and games policy.

Google Local Services Ads Lead Charging Update

Google has updated its Local Services Ads (LSA) lead documentation, introducing clearer billing rules, lead statuses, and automated lead-quality reviews. 20-second missed-call rule: Unanswered calls during business hours may now…

Thanks for sharing Barry Schwartz

Google Ads Expands Funnel Performance Reporting

Google Ads has enhanced its Overview page with video impressions and performance insights by funnel stage, helping advertisers better understand the customer journey and campaign effectiveness. Video impressions: Conversion paths…

Thanks for sharing Hana Kobzová

Google Ads Experiments AI Insights Update

Google Ads has introduced AI-powered insights in experiment reporting, helping advertisers quickly understand test results and make data-driven decisions. AI summaries: A new panel in the “Summary” tab highlights experiment…

Thanks for sharing Hana Kobzová

Google Commerce Audience Sharing Update

Google Ads has introduced commerce audience sharing, allowing retailers and marketplaces to securely share first-party audience data with advertising partners, including brands and sellers. Audience sharing: Retailers can share customer…

Thanks for sharing Hana Kobzová

Google AI Max Update – October 8, 2026

Google Ads now lets advertisers preview AI-generated headlines and descriptions before enabling AI Max text customization in Search campaigns. Preview: See up to 10 sample headlines and descriptions. Speed: Previews…

Thanks for sharing Hana Kobzová

Reviews in Search Ads

Sachin Patel discovered that Google is testing review display in search ads.

Google Pushes Click-to-SMS Ads

Google Ads is now pushing click to sms ads. Thanks for finding Anthony Higman.

Google Simplifies Call Reporting

VIVEK GUPTA discovered that Google Ads has made Call Reporting easier to access directly from the “𝐂𝐚𝐥𝐥𝐬 𝐟𝐫𝐨𝐦 𝐚𝐝𝐬” conversion action!