August 2026

Server-Side tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇. 🔹 All Conversions (by click time) Counts…

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Google Tests Linked Ad Text

Google Ads is testing keyword anchor text links in sponsored ads descriptions!

Thanks for sharing Nayan Prakash & Barry Schwartz

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…

10 Google Ads Best Practices

Google Ads is more automated than ever. But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.”. They fail because…

Prepare your Google Ads for AI

Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…

Reddit Adds Shopping Pages

Reddit is expanding a shopping feature that turns product mentions in threads into dedicated product pages. When a product is mentioned, Reddit may highlight its name. Tapping it opens a…

Search vs Pmax vs Demand Gen

Here’s the real difference in campaign type's 👇. Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max…

GOOGLE ADS CHECKLIST

Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…

Google Ads Makes Legal Disclaimers Easier

Google has published new guidance for adding text disclaimers to Search ads, helping advertisers include required legal terms and disclosures without using headline or description space. Key details: Available globally…

Thanks for sharing Hannah Gillespie

Google Publishes YouTube Audio Ads Guide

Google has published its first dedicated guide for YouTube audio ads, bringing setup instructions, technical requirements, and creative best practices into one place. Key details: Audio ads run across YouTube…