Google has published new guidance for adding text disclaimers to Search ads, helping advertisers include required legal terms and disclosures without using headline or description space.
Key details:
Available globally to all Google Ads advertisers
Added after campaign creation through the Assets menu
Limited to 90 characters
Compatible with AI Max campaigns
Disapproved disclaimers do not stop the ad from serving
Disclaimer text may be truncated in some languages or at larger font sizes
Advertisers should also note that a disclaimer can override a pinned Description Line 1, potentially changing the ad’s intended layout.
The update is particularly useful for regulated industries that must display legal disclosures.
Thanks for sharing Hannah Gillespie
