Google Ads News

August 2026

148 updates from August 2026, newest first.

Friday

21 August 2026

Google Tightens Vehicle Ads Rules

Google has tightened Vehicle Ads landing page requirements. Key details including dealership name, location, price, VIN, and availability must now be visible immediately, without extra clicks or scrolling. Credit to…

Demand Gen & YouTube

Watch-While Ads

YouTube has officially introduced Watch-While Ads, a non-disruptive image ad format that appears while videos keep playing. It’s supported across Demand Gen, Performance Max, and App Campaigns. Credit to Hana…

Thursday

20 August 2026
Shopping

GMC Adds Payout Limits

Arpan Banerjee discovered that in Google Merchant Center, you can now limit the maximum amount of money customers can receive.

Sitelink Suggestions

Arpan Banerjee discovered that Google Ads is now proactively surfacing sitelink suggestions for you.

Demand Gen & YouTube

Google Ads is making another big shift in video!

TrueView in-stream and in-feed consideration campaigns are being upgraded to Video View Campaigns (VVC) and moving toward multi-format ads powered by Google AI. One detail advertisers should pay close attention…

ChatGPT Ads

ChatGPT Ads expands across Europe

OpenAI is expanding ChatGPT Ads to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. The rollout begins next week, following six months of…

Wednesday

19 August 2026

New GMC Promotions Feature

Julian Schreck discovered the new feature in Promotions in GMC! This feature has been spotted before, but I have not seen it live yet!

PMax

PMax Adds Loyalty Bidding

Arpan Banerjee discovered that he now has the option in Pmax to bid higher for loyalty members and that he can show members benefits.

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