Google Ads News

August 2026

148 updates from August 2026, newest first.

Wednesday

19 August 2026
Demand Gen & YouTube

Lower Demand Gen Budgets

Google has lowered the demand ven recommendation to 10 times the target CPA. Before it was 15. Thanks for spotting Hana Kobzová.

Demand Gen & YouTube

YouTube Is Changing View Counts

YouTube is changing view counts on August 24, 2026: a view will count as soon as a video starts playing, rather than after 30 seconds for regular videos and livestreams.…

Tuesday

18 August 2026
ChatGPT Ads

ChatGPT Ads in Europe

Thomas Eccel discovered that ChatGPT 𝗔𝗱𝘀 are coming to 𝗘𝘂𝗿𝗼𝗽𝗲!

Blue Links in Search Ads

Sachin Patel & Barry Schwartz discovered that Google is testing with blue hyperlinks in Google Search Ad Descriptions!

Claude Code Adds UI Design

Claude Code has a new /design skill in research preview. Run it, and Claude drafts your UI as editable artboards, right in your terminal or the desktop app. Pick the…

Demand Gen & YouTube

Google Adds Branded Search Conversions

Google Ads has added branded searches as a new conversion type for YouTube and Demand Gen campaigns. It tracks brand-related searches on Google and YouTube within seven days after users…

Thanks for sharing Hana Kobzová

Google Delays Shopping Expansion

Google appears to have quietly reversed or postponed its planned Shopping expansion to 14 additional markets. The July 14 announcement has been removed, and countries including Bulgaria, Croatia, Cyprus, Estonia,…

Thanks for sharing Hana Kobzová

PMax

Asset Optimalisation Upgrade

Google Ads is upgrading Performance Max video ads with a new asset optimisation feature that uses generative AI to create missing video aspect ratios, helping ads appear across more placements…

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