Think of it as a folder you give Claude once.
Inside it: the steps, examples, and files for a specific task. Like writing reports in your own style, or building a slide deck the way your team does it. It can even include templates or a bit of code Claude runs the same way every time.
Here’s an ads example. I could build a skill for a Google Ads audit: the exact checks I run, how I score an account, and my report template. Then I just say “audit this account” and Claude does it my way, every time.
Claude only opens the skill when the task actually needs it. So you don’t have to explain yourself every time.
You set it up once. Claude uses it again and again.
