July 2026

Demand Gen Campaign Groups

Demand Gen: The Campaign Group option is now showing in some accounts.

Thanks for sharing Arpan Banerjee

AI Max Expands to Shopping

Arpan Banerjee discovered that AI Max lands to Standard Shopping campaigns!

PMax Voice-over Examples Added

Arpan Banerjee discovered that Google has added Voice-over video enhancement examples under Asset Optimization in Performance Max campaigns.

Update to the Display & Video 360 API

The July 2026 update to the Display & Video 360 API introduces three main changes: Creatives and ad assets can now indicate whether their content was created or edited using…

Thanks for sharing Arpan Banerjee

Google Ads Message Assets Support Line

Arpan Banerjee discovered that Google Ads message assets now support LINE.

What most people think Gemini is

STAGE 1. Ask something. STAGE 2. Get an answer. STAGE 3. Done. ⚙️ What Gemini AI actually involves in 2026. 📊 Multimodal & Data. Text, image, video & audio input.…

🧠 How People See Claude AI in 2026

What most people think Claude is. STAGE 1. Ask a question. STAGE 2. Get an answer. STAGE 3. Done. ⚙️ What Claude AI actually involves in 2026. 📊 Prompting &…

How People See Google Ads for Small Budgets in 2026

What most people think Google Ads is. - Create ad. - Get clicks. - Make sales. What Google Ads for Small Budgets actually involves in 2026. 💰 Smart Budgeting. -…

Google Ads vs Meta Ads

Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing Demand. Reach users actively searching. High purchase intent. Strong conversion rates. Keyword Targeting. Exact search queries.…

Smarter Optimization Approach

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…

Use Transaction IDs to Minimize Duplicate Conversions

Most advertisers focus on getting more conversions. Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your…

Pmax Segmentation Case Study

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…