July 2026

RSA Ads in 2026

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today…

Merchant Center in 2026

Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…

How People See Advertising in 2026

Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear…

Google Clarifies Conversion Tracking and Smart Bidding

Google updated its Ads conversion measurement documentation with new guidance on data collection, Smart Bidding’s 7–14 day learning phase, saved data-source preferences, and account linking delays of up to 48…

Thanks for sharing Barry Schwartz

Google Ads Adds In-Account Casino Certification

Google will gradually introduce a new way for some advertisers to apply for Social Casino Games certifications directly through Google Ads starting in August 2026. Applications will remain available through…

Google Ads API Requires Passkeys

Starting August 5, 2026, users generating new OAuth 2.0 refresh tokens for the Google Ads API must authenticate with a passkey. Existing refresh tokens will continue to work, while password-only…

Google Expands AI Labels Across Ads

Google is rolling out AI content labels across Google Ads, Merchant Center, and Ads Editor. Advertisers can mark assets as AI-generated or AI-edited, and labeled ads may display an icon…

Google Makes Smart Bidding Easier to Choose

Google appears to be presenting Target CPA and Target ROAS as standalone bidding strategies in campaign setup. The functionality remains unchanged, but the new layout makes Smart Bidding options clearer…

Google Ads Adds Passkey Protection

Google Ads will soon require Passkeys for sensitive actions, such as adding users or linking accounts. Users who already have a Passkey do not need to take further action. Thanks…

Hostname Filters

Google has launched Hostname filters where you can now exclude events based on specific hostnames, ensuring that spam or unauthorized domains don’t distract from your analysis.

How People See Landing Pages in 2026

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear…

How Quality Score Actually work

After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your…