Google appears to be presenting Target CPA and Target ROAS as standalone bidding strategies in campaign setup. The functionality remains unchanged, but the new layout makes Smart Bidding options clearer and easier to select. Found by Natasha Kaurra.
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Thursday 22 October
Demand Gen & YouTube
You can now upload HTML5 ads in Demand Gen campaigns.
They sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
Google Ads now has a Translation tool that translates your campaigns.
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
AI Search
Merchant Center now has six conversational attributes for your product feed.
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
