Google Ads is updating Smart Bidding strategy names. Starting in June 2026, Google Ads is separating target-focused bidding strategies from volume-focused strategies more clearly. The following UI labels are changing:…
On July 1, 2026, Google Ads will update the US country-specifics of its Gambling and games policy. We will begin permitting Daily Fantasy Sports ads in Colorado for operators licensed…
Google Image Search Mixes Ads Within Organic Results. Found by Barry Schwartz & Paul Graham.
Meta is expanding Live Video Ads across Facebook and Instagram and introducing virtual card checkout with Mastercard and Visa. The goal: reduce purchase friction, improve security and help advertisers turn…
SpaceX plans to acquire AI coding startup Cursor for $60 billion in stock, aiming to strengthen its struggling xAI division and support ambitious AI promises made during its record IPO.…
To help you maximise the value and performance of your first-party data, Google is turning on the conversion-based customer lists feature for your account(s) beginning on 17 June 2026, and…
Google Ads will automatically label conversion-based customer lists starting August 2026. To stay in control, classify your lists in Audience Manager before the deadline. Update highlighted by Bia Camargo &…
→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…
Most Google Ads accounts don’t have a “performance problem”… They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign…
So here’s the simple version of what actually works: Start with who you want. Turn that into high-intent searches. Group tightly. Match your ad to what they’re already thinking. Track…
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…
