So here’s the simple version of what actually works:
Start with who you want
Turn that into high-intent searches
Group tightly
Match your ad to what they’re already thinking
Track conversions properly
Cut losers fast. Scale what prints.
That’s it.
No hacks. No tricks.
Just structure + data + iteration.
AI helps speed this up:
• finds keywords
• writes variations
• spots patterns
But it won’t fix a bad setup.
And this is the part people ignore:
Google Ads success = Intent × Offer × Landing Page × Data
Miss one → you pay for it.
