Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…
Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple…
Google is expanding its Limited Ad Serving policy on Search from June 2026, with a gradual rollout through 2028. Advertisers may see reduced impressions if they receive frequent user complaints,…
Marcin Wsół & Hana Kobzová discovered this new Summary Tab Added in Google Ads Security Settings.
Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers. • Higher CPA. •…
Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…
Arpan Banerjee got the message that Google Ads is changing how certain Demand Gen campaigns are billed on Discover. Starting July 15, 2026, campaigns using view-through conversion (VTC) optimization will…
Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear…
Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today…
Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A. Price: $100. Cost: $80. Profit:…
Some Insane Things You Can Do With Google Ads!
Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…
