AI Max
Mastering Google’s AI Max Workflow
You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But…
Sunday
3 May 2026
Conversions
Your Google Ads Algorithm is Bidding On Blind Data
If you’re still relying only on browser pixels in 2026… You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of…
Conversions
Meta ROAS is often inflated
Here’s why most Meta accounts aren’t actually optimizing for profit ↓. “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the…
Conversions
How People see Google Tag Manager in 2026
Most people think Google Tag Manager is simple: 👉 Install a few tags. 👉 Add some triggers. 👉 Done ✅. But in 2026, GTM is much more than that. It…
Google Ads gets a Security Agent
Google Launches Security Agent for Enhanced Account Hygiene. April 29, 2026. Google has introduced the Security Agent, an automated service designed to enhance the security of Google Ads accounts through active…
Google tightens pickup requirements in Europe
Pickup cost and minimum order values will be required in the United Kingdom, Switzerland and all EEA countries for in store products enabled for pickup!
Google pushes agentic payments toward an open standard
Google is donating the Agent Payments Protocol (AP2) to the FIDO Alliance to help shape the future of secure, agentic payments. As AI-driven commerce evolves, open and interoperable standards are…
Demand Gen & YouTube
Google brings shopper data closer to YouTube
Albertsons Media Collective is bringing retail signals to YouTube with Google’s Commerce Media Suite. With Google and YouTube present in 82% of discovery journeys, this partnership helps brands reach high-intent…
AI Label above Search Ads
Barry Schwartz & Brodie Clark discovered that Google is testing with an AI label right above search ads!
Demand Gen & YouTube
Search on YouTube is getting more conversational
They’re testing “Ask YouTube” a new AI-powered search experience that delivers structured answers (like itineraries or recommendations) instead of just a list of videos. Why it matters: Search is shifting…
ChatGPT Ads
New move in the shift from search to AI advertising
Adthena has launched AdBridge, a tool that converts existing Google Ads campaigns into formats ready for ChatGPT. The idea: don’t rebuild, repurpose. Marketers can reuse keywords, insights, and campaign learnings…
🚨 LinkedIn just made event marketing a lot more flexible
With new Off-Platform Event Ads, you can now promote events and send users directly to your own landing pages or webinar platforms no LinkedIn Event Page needed. Why it matters:…
