I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…
Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…
Most Google Ads campaigns fail before they even start. Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same…
Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers. • Higher CPA. •…
Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A. Price: $100. Cost: $80. Profit:…
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even…
They have a conversion problem. You don’t need more visitors. You need more of them to BUY. Here’s what actually moves revenue: Your hero section decides everything. If it’s unclear…
1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:…
You think you know what’s going on… Until you look at the second metric. That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov…
Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS drops. Here’s what actually worked instead. A client wanted to scale spend without sacrificing performance. Inside…
Most advertisers focus on getting more conversions. Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your…
