Hidden patterns from metric overlaps
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
Thursday
30 April 2026
Metrics average don’t explain
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
POAS VS ROAS
Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A. Price: $100. Cost: $80. Profit:…
New Customers vs Returning Customers
Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers. • Higher CPA. •…
Conversions
Most Google Ads campaigns fail before they even start
Not because Google Ads doesn't work. But because the setup is wrong. After auditing dozens of accounts, I noticed the same mistakes over and over. So I made a simple…
Demand Gen & YouTube
Insane Things You Can Do With YouTube Ads
Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…
PMax
🎯 Most advertisers still segment Performance Max the wrong way
I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…
PMax
🛒 How people think Google Merchant Center works vs. reality
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
Green flags for a Google Ads account
Some green flags for a Google Ads specialist 🟢.
Conversions
Myths vs Reality
Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…
Do this / Not that
Most Google Ads accounts don’t have a “performance problem”… They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign…
Conversions
f your Google Ads aren’t profitable…
Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for a real revenue-driving action? → Have…
