Conversions
Metrics that actually matters
→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…
Thursday
30 April 2026
Your landing page reality
Google Ads performance doesn’t stop at the ad. It continues on the page. You can have: → Strong targeting. → Relevant keywords. → Good CTR. But if the landing page…
Conversions
How Enhanced Conversions Track Cross-Device Sales
1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:…
Google Ads Automation Cheatsheets
So here’s the simple version of what actually works: Start with who you want. Turn that into high-intent searches. Group tightly. Match your ad to what they’re already thinking. Track…
Conversions
Google Ads Cheatsheet 2026
Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”) •…
AI Max
Google is upgrading Dynamic Search Ads to AI Max
Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance. What’s new: - +7% more conversions on average. - Better targeting…
The Google Ads Success System
This is how I look at every account: → Traffic (are you targeting the right intent?) → Landing page (is the offer clear?) → Conversion (does it actually convert?) →…
Inconsistent Results?
If your Google Ads performance feels inconsistent… It’s could be your input... Things like: → Changing budgets too often. → Editing campaigns before data settles. → Switching bidding strategies too…
New Brand Lift Study Metric
Thomas Eccel discovered this new metric for brand lift study’s called association.
PMax
CSS in Europe — What Actually Matters
Since the EU ruling, you don’t have to use Google’s own CSS for Shopping ads. You can choose a Comparison Shopping Service (CSS) partner instead. What is CSS? CSS =…
Decimals in Shopping
Sachin Patel discovered that Google is testing with decimals in Shopping!
12 Powerful things you can do with Google Ads
If your business isn’t using Google Ads properly… You’re invisible when it matters most. Every day, your customers are searching. And your competitors? They’re showing up first. Google Ads lets…
