Google is removing several legacy ad format policies in Google Ads as the platform shifts toward more automated, AI-driven campaigns. As of March 17, requirements tied to older formats including…
Many companies still underestimate privacy compliance. I see it often when auditing tracking setups: websites are collecting data before users even give consent. That’s not just a technical issue. It’s…
A new study of 20.9M Google SERPs found AI Overviews now appear on 14% of shopping queries up 5.6× since November 2025, when they showed on just 2.1% of transactional…
Walmart says purchases made directly inside ChatGPT converted 3× worse than those completed on its own website. After testing ~200,000 products via Instant Checkout, the retailer found in-chat buying delivered…
Google and industry partners announced new updates to the Universal Commerce Protocol (UCP) an open standard designed to make AI-powered online shopping more seamless and connected. Key updates. Cart capability:…
Google updated its Merchant Center policy for out-of-stock products. Online stores must now show the Buy/Add-to-Cart button in a disabled (grayed-out, non-clickable) state hiding or removing it is no longer…
Thanks for sharing Emmanuel Flossie
Google is now testing a Sticky Gmail Ads on Mobile! Spotted by Thomas Eccel.
Microsoft Advertising has simplified its automated bidding globally. tCPA and tROAS are now optional settings within Maximize Conversions and Maximize Conversion Value, making setup easier. The change affects new campaigns…
Google Ads has changed more in the last 3 years than in the previous 10. Back then it was simple: 👉 Pick keywords. 👉 Set CPC. 👉 Run ads. Today…
Most people use ChatGPT to get quick answers. Ask a question → get a response → move on. But in 2026, professionals use ChatGPT very differently. They use it as:…
ROAS is high. Traffic is growing. Engagement is exploding. But the business is still not more profitable. Because marketing success ≠ business success. What marketing teams celebrate: • High ROAS.…
Early results (from 5 businesses also using Google & Meta ads) suggest ChatGPT ads generate significantly higher-quality leads than Meta (≈256% better), but lower-quality leads than Google (≈49% worse).
