Walmart says purchases made directly inside ChatGPT converted 3× worse than those completed on its own website.
After testing ~200,000 products via Instant Checkout, the retailer found in-chat buying delivered only one-third the conversion rate of traditional click-through shopping.
Walmart called the experience “unsatisfying” and is now shifting toward its own integrated checkout flow.
Source: https://lnkd.in/eXCqZ7fU
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