The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings…
The first Global AI Tracker of 2026 just dropped and the shift is massive. Gemini has exploded from 5.7% to 21.5% of global Gen AI website traffic in just 12…
In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast…
New video on why you should use shared budgets in Google Ads! Link: https://lnkd.in/efEEJg-V.
Still managing bidding campaign by campaign in Google Ads? You’re probably leaving performance on the table. A Portfolio Bid Strategy allows you to optimise bids across multiple campaigns using one…
Shared Budgets in Google Ads simple concept, big impact. Many advertisers still set individual budgets per campaign. Example: Campaign A → $20/day. Campaign B → $20/day. Campaign C → $20/day.…
Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…
Meta Ads today are WAY more powerful than just boosting posts. If you’re not using these features, you’re leaving serious revenue on the table 👇. Precise Targeting – Reach the…
I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand or category. • Or random asset group splits. But Performance…
Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google Ads → sales start coming in. But in 2026, Merchant…
Introducing Vibe Design with Stitch an AI-native canvas where ideas turn into high-fidelity UI from simple conversations. No wireframes. No friction. Just describe the goal → explore variations → instantly…
Arpan Banerjee just discovered that the campaign creation dashboard comes up with this "Tell us about your new campaign (optional)".
