Why use customer lists
Why you should use customer lists. - for new customer bidding. - re-activate Dormant customers. - use special discounts for them. - insights into new vs returning customers. - for…
Tuesday
17 February 2026
Conversions
600 dollar for conversion tracking?
Natasha Kaurra discovered that Google is now giving 600 dollars for some customers if they activate conversion tracking!
5 Harsh Psychological Truths We Don’t Like to Admit but Should
You don’t see the world as it is, you see it as you are. Every opinion, reaction, and “truth” you hold is filtered through your experiences and emotions. Two people…
ChatGPT Ads
ChatGPT has memory but most people aren’t using it right
If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone”. Instead, try this: ❌ Bad prompt: “Remember me.”. ✅ Better prompt: “Remember that I’m…
Sunday
15 February 2026New Customer POAS
The "Secret Weapon" for Aggressive Scaling: New Customer POAS. Everyone is obsessed with ROAS... But... When you track New Customer POAS (Profit on Ad Spend), you stop guessing and start…
Negative Broad ≠ Positive Broad Know the Difference
It is crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some…
ChatGPT Ads
10 Prompt Engineering Tips
(Used by top ChatGPT experts) You’ve seen the same weak AI prompts everywhere. “Write a headline.”. “Make this better.”. “Summarize this.”. That’s not how you use ChatGPT. Use prompts that…
Steal traffic from your Competitors strategy
A classic strategy to start testing with.
Meta Ads
Eight Months Later and Still No News from Meta
Eight months ago, Zuckerberg outlined a future that shook the ad industry. No creatives. No agencies. No targeting decisions. Just upload a product, connect a bank account, and Meta’s AI…
Meta Ads
Stopping the scroll
Most advertisers obsess over CTR and CPA but ignore the first battle: stopping the scroll. That’s where Hook Rate comes in. It measures the % of people who watch at…
