It is crazy to see how different negative broad match works from positive targeting. Know the basics.
For negative: Your ad may still show if the search contains only some of your keyword terms.
For positive: Ads may show on searches that are related to your keyword, which can include searches that don’t contain the direct meaning of your keywords.
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Subscribe for freeYou can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…
Via Search Engine Watch, who cite AdExchanger
That is the date Anthony Higman saw in a Google Ads message sent to advertisers. Until now you had to hash customer data before uploading it. No word yet on…
Spotted by Anthony Higman, via Barry Schwartz
Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
