January 2026

Expanded Text Guidelines

Google Ads has expanded its Text Guidelines feature to support all supported languages as of January 23, 2026. Previously limited to English and a small group of other languages (including…

Ads Bug

Some Google Ads advertisers are currently encountering a UI bug where the option to add notes to the account change history popup disappears. Normally, this notes field allows advertisers to…

ChatGPT Fee

Later this month, Shopify will start enabling merchants to sell products directly through ChatGPT’s “Instant Checkout” experience — meaning users can discover items in a conversation and complete purchases without…

Campaign experiments

Google Ads is introducing Campaign Mix Experiments (Beta) — a highly anticipated testing feature that allows advertisers to measure the incremental impact of different campaign combinations across multiple campaign types.…

Spotted by Dario Zannoni

Demand Gen January Updates

January Demand Gen updates – key takeaways. Demand Gen is rolling out several features into general availability that were previously previewed, expanding its role as a full-funnel discovery and conversion…

🚨 Big Performance Max Update: Data Exclusions 🚨

Google Ads has quietly rolled out an important update to Performance Max: Data Exclusions are now available at the campaign level. With this feature, advertisers can exclude their own first-party…

Spotted by Callie Kessler

What happens when you turn brand marketing on (or off)?

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to begin, it’s not instant. The effects play out over time. When…

5 hard truths about marketing most people still don’t believe

Here are the hard truths people don’t like hearing: Your audience doesn’t care about your brand; they care about their own problems. You don’t earn attention by talking about yourself.…

What Google did to me in 2025 and what I refuse to let happen again in 2026 🚨

In 2025, Google quietly pulled the plug on my conversion tracking. As of July 21, if you weren’t using Consent Mode v2, your EU traffic started running partially blind. This…

Level Up Your AI Game in 2026

ChatGPT isn't just a tool it's your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you're creating…

Reactivation strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is…

The ideal ROAS target

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even…