I’ve noticed LinkedIn becoming a lot more… sensitive lately
And I don’t mean fragile, I mean more open to sharing things that used to stay off this platform. An image of a captured president has been circulating. A few…
Monday
5 January 2026
The Mythology of Brand Growth
Dale W. Harrison wrote that the popular belief that brands grow simply by boosting advertising and building “mental availability” is misleading. Despite decades of research across thousands of categories, the…
Discipline
People talk about discipline. Few show what it actually looks like. Discipline looks like: Doing the work without negotiating with yourself. Following the plan even when the energy is low.…
Conversions
More conversions with Cross-Channel?
The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS,…
PMax
4 Shopping Pmax set-ups by Dario Zannoni
I read the awesome post from Dario Zannoni. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a…
Conversions
Google is doubling down on smart targeting
There's a mode for whether you're focused on finding new customers or reactivating old ones. New Customer Modes. • New Customer Value Mode – Bid more for new vs. existing…
Value bidding strategies
Want to use the value bidding strategies from Google? Below you find which solution suits you.
You work your ass off to become successful
Finally make it. Look around. “Oh. This was just for validation.”. Awkward. Turns out becoming successful to prove something to other people is a terrible plan, because once you succeed……
Conversions
Most advertisers don’t benefit from consent mode
You can implement the advanced modeling with cookieless pings. But it won't work. This is because of the threshold. For conversion modeling these thresholds are. 700 ad clicks over a…
