EMARKETER released a major report on how tariffs could impact advertising and commerce updated last-minute after a 90-day reprieve was announced. Thankfully, their three-scenario approach already accounted for shifting outcomes.…
Behavioral modeling is only available for GA4 if: - Consent mode is enabled across all pages of your site. - Consent mode for web pages must be implemented so that tags…
A big difference between the Basic Consent mode vs the new Advanced Consent mode is that the advanced mode uses cookieless pings. With this tool Google can use a advertiser-specific…
Chris Long posted that, Robby Stein from Google shared that users are more likely to click when links are embedded directly into AI Mode responses. Based on this, Google is…
Interesting graph from Juniper Research about how ad fraud will double from 2023 to 2028! Of course, ad spend is also increasing, so something to take in mind!
And science backs it up. A study by Stanford University found that productivity drops sharply after 50 hours of work per week, and after 55 hours, it flatlines. Put simply:…
Aleksejus Podpruginas discovered that Google has launched Search Partner Network (SPN) Placement Reporting for Search, Shopping, and App campaigns. Advertisers can now see domain-level impression data to know exactly where…
Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or…
Yet we spend 92% of our budget on the 5% who are. - 90% of vendors who made the shortlist were already in the buyer’s mind before they started looking.…
Technically, it can, but only if the search term actually triggers that keyword. See where I’m going? Keyword insertion doesn’t pull in the search term itself. It pulls in the…
One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves: — Push D2C harder. — Cut wholesale. — Centralize marketing.…
Brais Calvo Vázquez posted that Notices are now going out: starting October 31, 2025, Microsoft Clarity will require explicit consent for users in the European Economic Area, the UK, and…
