One of the clearest brand strategy fails in recent memory.
In 2020, John Donahoe became CEO and made big moves:
— Push D2C harder
— Cut wholesale
— Centralize marketing
— Go performance-first
Covid made it look genius. Until it didn’t.
Nike lost physical presence. Lost cultural relevance.
And lost share to other competitors…
Sundar Swaminathan broke it all down here: https://lnkd.in/ethXpMPm
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Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
