August Spam Update
Google released its August 2025 spam update today, the first in eight months and the first of this year. It’s a “normal” update rolling out globally over the next few…
Friday
5 September 2025
Thursday
4 September 2025
Meta Ads
Zuckerberg declared war on the ad industry
Three months ago, at an internal Meta meeting, Zuckerberg described a future where businesses would no longer need ad creatives, agencies, or even targeting input. Just upload a product, link…
Don’t make this mistake in your remarketing campaign
If you use optimized targeting in your remarketing campaign it's not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting.…
Policy
Shockwave for Europe? Trump could upend the Digital Services Act
Imagine this: Trump sets his sights on Europe’s strictest online regulation the Digital Services Act. Why? Because the DSA forces U.S. tech giants (Meta, Google, X) to follow tough rules…
Policy
The new digital war: U.S. vs. Europe over the DSA
U.S. officials argue the DSA unfairly targets American tech companies and restricts free speech. The Trump administration has gone so far as to consider sanctions on EU officials responsible for…
Demand Gen & YouTube
YouTube just gave smaller creators a bigger stage
The platform is expanding its Hype program to 39 countries letting viewers “boost” videos from channels under 500k subs and put them on leaderboards. A powerful new discovery engine, driven…
LinkedIn is turning ads into shows
The platform just expanded BrandLink (its premium ad placement program) to include original programming alongside trusted publishers and creators. What’s launching: - AT&T Business – Small Business Builders. - IBM…
New Loyalty Program for Merchants🚨
Google just turned loyalty programs into an ad strategy. What’s new: - Loyalty mode bidding → optimize ads toward high LTV customers. - Member-only perks in ads → exclusive prices,…
Most AI photo edits fail at the same point: they stop looking like you
Google just fixed that. Gemini’s new image editing update keeps people and pets consistent even if you change outfits, styles, or entire backgrounds. What’s new: - Blend multiple images into…
Apple’s iPhone 17 Air Arrives Sept 9 but AI is Still the Weak Spot
Apple’s September 9 event will reveal the ultra-thin iPhone 17 Air and iOS 26. The design shift shows Apple still knows how to improve hardware. But in AI? Apple lags…
Monday
1 September 2025Marketing Case (2021): Airbnb’s Shift from Performance to Brand Marketing
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…
Tariffs are expected to impact both ecommerce sales and advertising spend
A forthcoming EMARKETER report will explore these effects in detail. Meanwhile, an IAB survey of U.S. advertisers suggests that social media would be the first ad channel to face budget…
