The platform just expanded BrandLink (its premium ad placement program) to include original programming alongside trusted publishers and creators.
What’s launching:
– AT&T Business – Small Business Builders
– IBM – Founder’s Blueprint
– SAP – AI in Action
– ServiceNow – The CEO Playbook
On top of that, LinkedIn has added BBC Studios, TED, The Economist, Vox Media, and more to the BrandLink roster.
Why it matters for B2B marketers:
– Professionals trust insights from people, not AI feeds. (43% ask their network for advice, 64% say colleagues help them decide faster).
– Video is LinkedIn’s fastest-growing ad format.
– Embedding your brand in premium, credibility-rich content is a new way to build trust and attention.
This is more than ad placement. It’s storytelling, right where decision-makers are watching.
