What people think Ads is about
Keywords. What Ads is really about: Landing pages that turn clicks into conversions. A good offer that makes people take action. Compelling ad text that stops the scroll and drives…
Monday
8 September 2025
Disney wiped out over + $100B in value
One of the clearest brand missteps of the decade. In 2020, Disney bet big on streaming: — Pushed Disney+. — Cut back theaters. — Centralized creative. — Chased subs over…
Burning Man Is Running Out of Money”
It cost nearly $59 million to stage Burning Man last year. For the first time in over a decade, tickets didn’t sell out leaving a $20 million hole in the…
Sunday
7 September 2025Why are you tracking LTV…
If your business is still in first gear? Here’s the truth: Not every metric matters at every stage. Some are noise. Some are premature. Some just slow you down. Dmitry…
Gymshark lost its grip , YoungLA took the throne
One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023,…
2025 Google Ads Benchmarks are out from WordStream by LocaliQ
Here are the key insights based on 16,000+ campaigns (Apr '24 – Mar '25): – Average CTR: 6.66%, but over half of industries saw a decline. – Average CPC: $5.26,…
Conversions
Why offline conversions matter
Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at "add to carts" and hoping for the best.…
ChatGPT Ads
Master the 5-Step ChatGPT Prompt Formula
Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for…
Google Ads is hosting two big free virtual events next week
Think Retail on Air 2025 – Sept 10, 11:00 am–12:30 pm ET. Register: https://lnkd.in/efPuiS6K. Think Lead Gen on Air 2025 – Sept 11, 10:00 am–12:00 pm ET. Register: https://lnkd.in/e_qt3sec.
AI Search
ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion
I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…
What happens when brands stop advertising
P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis. During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G's Strategy: P&G increased…
ChatGPT Ads
💥 The AI Talent War is Heating Up
Shengjia Zhao, one of the co-creators of ChatGPT, almost quit Meta just days after joining. He even signed papers to return to his old employer. Mark Zuckerberg’s response? He personally…
