Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop…
You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡
Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want more people clicking ‘checkout.’” Sounds insane, right?
Yet, that’s exactly what happens when you don’t close the loop on offline conversions. You’re optimizing for intent, not actual sales.
Might as well just set your budget on fire at that point 😝
