Google Ads News

September 2025

156 updates from September 2025, newest first.

Saturday

20 September 2025

Friday

19 September 2025
Demand Gen & YouTube

Google Discover is becoming more social

New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight…

Connection source for customer lists

Felix Mayo just sent me this connection source for customer lists! Is this one with Shopify audiences new?Felix Mayo just sent me this connection source for customer lists! Is this…

AI Search

Local Map Pack in AI Overviews

Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…

Demand Gen & YouTube

Two news YouTube features

YouTube is rolling out two new features that will change how creators engage their audiences: • AI stickers for Shorts – generate custom stickers with text-to-image prompts, plus the option…

AI Search

Ask about any item

Barry Schwartz discovered that Google is testing a new AI Mode feature called “Ask about any item.”. What it does: • Lets users select products or local businesses directly in…

Policy

Refreshed Store Widget

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: •…

Demand Gen & YouTube

Structured Data Files v9.1 now live in DV360

Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies…

GA4 & GTM

Import cost data from Snap ads

You can now import cost data from Snap through a seamless integration with Google Analytics. This enables advertisers to automatically track Snap cost data within Google Analytics.

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