The company already struck a $60M/year deal with Google earlier this year, but now wants more favorable terms.
That could mean deeper integrations into AI products and dynamic pricing models that pay Reddit more as its data becomes increasingly valuable for training.
This move highlights a broader trend: platforms with large volumes of user-generated content are looking to monetize their data in the AI boom, while balancing the risk of losing direct traffic when AI answers replace clicks.
Will Reddit set a new standard for data licensing, and how will this shape negotiations for publishers and communities whose content fuels generative AI?
