In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban…
YouTube has updated its monetization guidelines as of July 29, 2025. Videos that include strong profanity, such as the f‑word within the first seven seconds, are now eligible for full…
Google is rolling out major updates to AI Mode in Search, aimed especially at students, educators, and researchers. Key improvements: Image uploads on desktop. Users can now upload photos (like…
Anthony Higman discovered that Google is testing rectangular sitelinks!
Georgi Zayakov discovered this new beta live! I'm not sure if I have seen it before but something to keep an eye on:)
I love Google but, its over-reliance on advertising remains a double-edged sword. While Alphabet leads the digital ad world, its financial engine is still concentrated in a few key areas:…
Emirhan Bayutmuş discovered that TikTok has launched GMV Max Campaigns, a new automated ad format for TikTok Shop, similar to Google’s Performance Max. GMV Max automatically selects top-performing creatives, optimizes…
Floodlight tags in server-side Google Tag Manager will now send unconsented conversion requests server-to-server. This update aims to improve the accuracy of modeled conversions, even when user consent is not…
Google is testing a “Help me shop in AI Mode” button in Search, spotted by Damien Andell and later confirmed by Brodie Clark. It replaces the usual “More products” link,…
Amazon has suddenly stopped running Google Shopping Ads, raising eyebrows across the ad industry. While no official statement was made, the move is significant given Amazon's long-standing and aggressive presence…
Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad networks one by one had no effect on user acquisition. Kevin Frisch, then Head of Performance Marketing,…
Arpan Banerjee discovered that the screenshot of the landing page option is showing in YouTube! I do not really like it.
