July 2025

18:59

VIDEO IN SEARCH 🚨

Looks like Google is rolling out videos in search now, also with a shop button! Thanks for sending Arpan Banerjee.

18:54

Conversions

GOOGLE HAS STOPPED CONVERSION Tracking 🚨

It’s official: Google has pulled the plug. As of July 21, if you're not using Consent Mode v2, your EU traffic is now running partially blind. Here’s what’s happening: -…

18:53

ChatGPT Ads

Unlock ChatGPT’s memory and make it work for you

Most people don’t realize you can actually teach ChatGPT what to remember and just as easily tell it what to forget. MEMORY_WRITE. Fact: "[what you want exactly]". Purpose: "[in which…

18:50

ChatGPT Ads

The #1 ChatGPT prompt you’re not using?

Ask it to check its own work. Most people use ChatGPT to generate content but not enough people ask it to review what it just wrote. Try these simple prompts…

18:49

Change in Dynamic Remanketing & Business Type

Dario Zannoni discovered that you no longer need to manually enable Dynamic Remarketing or set a business type in Google Ads. Google has removed the "Edit Source" step from the…

18:47

PMax

Important PMax update for advertisers

Aleksejus Podpruginas posted that all historical channel-level data from the beta Pmax (Nov 17, 2024 – June 6, 2025) will be deleted. If you want to keep that data, download…

18:44

The Ideal ROAS target for your Google Ads

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even…

18:43

Google Ads tip

Besides using keyword insertion for headlines you can also use it in your description or display URL.

18:42

Policy

Keyword insertion ≠ magic trick. Use with care.

Here’s how it works (and why you don’t want to use it in competitor campaigns): Let’s say you’re running ads for your chocolate shop 🍫. You can use keyword insertion…

18:37

Ad customizers = your Google Ads on autopilot 🔥

Instead of writing 100 ads, you write one, and Google swaps in the right product, price, or message based on who’s searching. Example: Someone searches “ProWhip 300” → your RSA…