July 29, 2025

Emirhan Bayutmuş discovered that TikTok has launched GMV Max Campaigns, a new automated ad format for TikTok Shop, similar to Google’s Performance Max. GMV Max automatically selects top-performing creatives, optimizes placements, and simplifies campaign setup. Starting September 1, old custom shop ads can no longer be created GMV Max will be the default for TikTok […]

Floodlight tags in server-side Google Tag Manager will now send unconsented conversion requests server-to-server. This update aims to improve the accuracy of modeled conversions, even when user consent is not given.

Google is testing a “Help me shop in AI Mode” button in Search, spotted by Damien Andell and later confirmed by Brodie Clark. It replaces the usual “More products” link, pushing users directly into AI-powered shopping. As noted by Barry Schwartz.

Amazon has suddenly stopped running Google Shopping Ads, raising eyebrows across the ad industry. While no official statement was made, the move is significant given Amazon’s long-standing and aggressive presence in Google’s paid search auctions. What might be going on? Performance Testing: Amazon could be testing attribution models by pausing spend to measure the true

Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad networks one by one had no effect on user acquisition. Kevin Frisch, then Head of Performance Marketing, began a bold test. First, he reduced spend by 10%. No change. Eventually, Uber shut off $100 million two-thirds of its mobile ad budget. The

Arpan Banerjee discovered that the screenshot of the landing page option is showing in YouTube! I do not really like it.

Looks like Google is rolling out videos in search now, also with a shop button! Thanks for sending Arpan Banerjee.

It’s official: Google has pulled the plug. As of July 21, if you’re not using Consent Mode v2, your EU traffic is now running partially blind. Here’s what’s happening: – Conversions: Gone– Remarketing audiences: Not building No Consent Mode = declining Google Ads performance. Fewer signals. Less targeting. Weaker optimization. And yes, this is already

Most people don’t realize you can actually teach ChatGPT what to remember and just as easily tell it what to forget. MEMORY_WRITE Fact: “[what you want exactly]”Purpose: “[in which context you need it]” ENDTo forget something: Forget the following instruction stored in memory:Instructions to delete END Useful if you want ChatGPT to consistently remember your

Ask it to check its own work. Most people use ChatGPT to generate content but not enough people ask it to review what it just wrote. Try these simple prompts next time: – What’s missing from this strategy?– Does this headline follow copy best practices?– Rewrite this to make it more persuasive. It often improves