Last week Google introduced new default reports and suggested audiences for advertisers focused on lead generation.
These tools aim to improve lead quality and conversion rates by offering deeper insights and better targeting.
New Reports:
Lead Acquisition Report: Tracks first visits from potential leads, focusing on user-level data.
Lead Disqualification and Loss Report: Identifies why leads failed to qualify or convert.
8 Suggested Audiences help activate users across the lead funnel, such as:
– Qualified Leads: Retarget to encourage conversion.
– Converted Leads: Exclude from future prospecting.
– New Leads: Nurture toward conversion.
To enable these features, implement Google’s recommended lead generation event schema in GA4 via Event Data Import or Measurement Protocol. Developer documentation and a CSV import template are available for setup.
