Google AI Max ads have now been spotted in live search results, and they look very different from traditional Search ads.
Key differences:
Extremely long headlines generated by AI, often pulled from blog content
Sitelinks are created dynamically by Google, sometimes all pointing to the same page
Blog articles outperforming traditional landing pages in early ROAS tests
This new ad format goes beyond automated bidding and targeting. It also controls the creative choosing of the page, writing the headlines, and generating sitelinks.
What this means for advertisers:
Blog content can become a core part of paid search performance
Final URL expansion plays a key role in how AI selects landing pages
Control is limited, so regular monitoring of ad previews is essential
