July 2025

Don’t make this mistake in your remarketing campaign

If you use optimized targeting in your remarketing campaign it's not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting.…

Tinder Just Turned Breakups Into a Public Spectacle

Tinder rolled out a bright pink garbage truck through the streets of Mumbai not to collect trash, but to collect emotional baggage. Dubbed the "Ex-press Disposal Truck", the campaign invites…

Long description line?

Arpan Banerjee saw these really long descriptions in Google Ads! Are they testing this?

Google Ads API update

Starting August 4, 2025, the Search and SearchStream methods will return query_resource_consumption and field_mask even when queries return no results. If you use these methods to download reports, make sure…

AdSense now optimizes empty ad spaces to protect your revenue

Starting July 2025, Google AdSense is rolling out a new feature to help publishers earn from unfilled ad spaces, those moments when no ad is shown, and no revenue is…

Google Merchant Center automatically calculates sales tax

As of July 1, Google Merchant Center automatically calculates sales tax for U.S. merchants based on the shopper’s location. Merchants no longer need to manually configure tax settings, reducing a…

YouTube just got smarter about measuring audience loyalty

The old “returning viewers” stat is out. In its place, YouTube now segments your audience into: - New viewers. - Casual viewers (1–5 months active) - Regular viewers (6+ months…

Thanks for sharing Georgi Zayakov

Privacy, AI, and the fine print we often ignore

A recent Men's Journal article reveals that deleted ChatGPT chats may not have truly been deleted and that OpenAI employees may have had access to them for training and review…

iOS 26

iOS 26 is here, and it’s again a shake-up for marketers, analysts, and attribution. Apple is doubling down on privacy in Safari and Mail. The result? Tracking is about to…

Show up in ChatGPT

Want your products to show up in ChatGPT when users search with shopping intent? OpenAI is surfacing organic product results inside ChatGPT ads. Here’s how to get your products discovered:…

Your 16-Hour Workdays Aren’t a Flex

They’re a Warning Sign. Every once in a while, someone casually drops a late-night LinkedIn post: “Been working 16 hours a day lately. Grinding nonstop.”. It’s not a headline. Because…

Top 500 GPTs!

Looking to discover the most impactful GPTs in the industry? This Top 500 GPTs, ranked by the Explore GPT Store, highlight user preferences and engagement trends, offering a detailed look…